Our company based in Dubai is committed to achieving significant market penetration and sustainable growth across the UAE and wider Middle East region. Through continuous product innovation and development, we strive to pioneer cutting-edge technologies that exceed industry standards, ensuring our offerings remain at the forefront of consumer preferences.
By establishing a robust brand synonymous with quality and reliability is paramount, supported by our unwavering commitment to exceptional customer satisfaction through superior service and continuous product improvement based on customer feedback. Embracing sustainability and corporate responsibility, we integrate eco-friendly practices into our operations, contributing positively to the communities we serve. By forging strategic partnerships and leveraging a strong
distribution network, we ensure widespread availability and accessibility of our products. Our financial objectives prioritize profitability and steady revenue growth, underpinned by a dedication to employee development, fostering a culture of innovation and collaboration.
We pride ourselves on our adaptability and agility in navigating market dynamics and technological advancements, while consistently adhering to all legal and regulatory requirements,ensuring ethical business practices at all times.
Headquartered in Dubai, Midway Plus Trading LLC is an authorized reseller partner technology distributor with over a decade of experience in distribution management and channel development. Leveraging our extensive presence and expertise in the Middle East, Southeast Asia, and Africa, we collaborate with some of the world’s leading brands to penetrate emerging markets. Additionally, we work with major regional retailers to enhance their merchandising capabilities.
Over the years, we have forged strong alliances with global brands, channel dealers, retailers, and resellers, establishing a robust distribution network that spans six continents. Our competitive advantage lies in this extensive network and infrastructure, which enables us to access the most competitive pricing globally, build a diverse portfolio of products and brands, develop an Omni-channel sales presence, and expedite delivery times. From door-to-door merchandise delivery to comprehensive after-sales service, we offer end-to-end solutions that help our channel partners minimize risks, focus on their core operations, and maximize profitability. We are committed to supporting you every step of the way.
Our ambition is to be recognized not only as one of the world’s leading distribution houses but also as one of the region’s most innovative companies. We believe in building mutually beneficial business relationships with our partners and consistently staying ahead of the competition. We see ourselves as more than just a distribution partner; we are dedicated to finding new ways to disrupt the traditional vendor-customer model and carve our own path. We are Midway Plus Trading LLC, and we are “Committed to Excellence.”
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Midway Plus Trading LLC embodies a philosophy of “Committed to Excellence,” a principle ingrained in our daily operations. We consider ourselves more than just a typical distribution partner, continually exploring innovative ways to redefine the traditional vendor-customer relationship and forge our unique path. We stand out from the norm.
Operational Infrastructure
Our strategically located bases in the UAE provide immediate access to local and regional markets. Over the years, we have grown into an organization that employs 150 people globally, manages over 20,000 SKUs across various categories, and delivers nearly 5,000 units daily across six global regions. Our extensive infrastructure and scale enable us to handle a diverse range of SKUs, ensure swift delivery times, and serve customers across multiple channels and geographies.
First Mover Advantage
With our commitment to excellence, we stay at the forefront of technological advancements, often being the first in the region to source and supply next-generation products. This first-mover advantage allows us to promptly and cost-effectively meet our customers’ needs for the latest gadgets.
Strategic Pricing
Thanks to long-term relationships and a structured global procurement process, we have developed the ability to secure competitive pricing, which we then pass on to our partners.
Product & Brand Portfolio
We pride ourselves on being a ‘One Stop Shop’ for our partners due to the diversity of our product and brand portfolio. We have strategic partnerships with leading global brands and keep abreast of the ever-changing technology market and global trade dynamics.
End-to-End Capabilities
From door-to-door delivery of merchandise to comprehensive after-sales service, we offer end-to-end solutions that help our channel partners minimize risks, focus on their core operations, and maximize profitability. We are with you every step of the way.
Corporate Reputation
Midway Plus Trading LLC has earned its reputation as one of the region’s most preferred distribution houses by consistently delivering on our commitments to stakeholders and staying ahead of the competition.